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9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, “Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing.
Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!
Online review marketing may not be sexy, but 9 out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will check out the reviews. Your customers are doing the same thing!
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GET IT NOW – #1 BEST SELLER: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below or here and then follow this link to download. Also available here on ITunes!
One out of three businesses make this marketing mistake – they ignore online reviews! If that’s you…you are leaving money on the table! Or you are likely not fully leveraging your existing happy customer’s goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you how to:
Quickly get authentic and legitimate 5 star reviews on Google, Facebook, Yelp, Angie’s List and more!
Receive multiple glowing reviews from the same customer
Receive an endless source of new leads!
Sell more with your new rock star reputation!
Win a customer service award!
Boost your natural and organic search engine optimization!
Get higher and multiple listings in Google and other search engines!
Handle negative reviews, customer complaints and more!
All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you!
Imagine opening your email and seeing a flood of amazing reviews on Google, Facebook, Yelp, Angie’s List and more. Imagine the feeling of satisfaction you will have knowing you own one of the highest rated companies in your industry. Imagine receiving an award for your outstanding customer service! Imagine an endless source of free, new leads coming into your business with potential clients that are just hoping to do business with you!
Pick up your copy today! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”
Just a few of our happy reader reviews:
“An easy read, which explains simple, free and effective strategies to leverage your great client reviews. As an entrepreneur and small business owner, I wasn’t effectively using my company’s reviews and client testimonies. With the Fans on Fire System, I now have a system and strategy for not only getting more customer reviews, I’ve also got a way to manage them. I’ve learned, that not only are legitimate online reviews marketing tools, so are service awards! There’s simple action steps to implement at the end of each chapter, examples and templates to use and resources for staying up to date with online review websites and social media. Thank you!” – Amazon Customer
“Just finished reading this amazingly informative book. A book that that is full of great mechanisms for developing a system of managing online reviews for a business, and written in a very neat and concise, easy to follow style with lots of links to online resources. This book comes at just the right time for me as I am in the beginning stages of launching a new online business. I highly recommend this book to anyone in business, large or small, who wants clear and effective strategies for creating or improving the impact of online reviews about their business.” – Dr. J. Norman Reed
“Tom’s message is dead on. Customer advocacy, word-of-mouth, and reviews are a business owner’s most potent marketing weapons. Tom offers sound advice on how to leverage your customers to increase your presence and sales. Highly recommend!” – Amazon Customer
“This is a great read! Since I am not an internet guru but I do manage a business, I appreciated the straightforward writing style that didn’t get too techy! I found this book to be easy to read, easy to follow and to the point on a subject that business owners know is important but have no idea how to address let alone manage. The tools included in the book and on the website create additional value that is very powerful and can save lots of time and frustration!” – Kathryn Anderson
“Love love love this book! It is helping me tremendously with my small furniture business….thank you and great read!!” – Amazon Customer
“This book is especially great for small business owners. I feared online reviews. Reputation is everything! Now there’s nothing to fear! Thank you, Tom, for learning everything you have and providing much needed information to help business owners to survive in modern times. I will be using the tips in your book for sure!! Thank you!!” – Rebecca
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below and then follow this link to download.
Lead Your Market with the Best Marketing Money Can’t Buy. Learn How Entrepreneurs Become Rock Stars, Skyrocket Leads and Sales, and Win Awards with Authentic Online Reviews on Google, Facebook, Yelp and More!
Do you want to have the best reputation in your local market?
Do you want more leads and sales for your business without increasing your budget?
Are negative online reviews about your business, product or service pissing you off?
Do you want to earn the customer service awards your competition has won?
Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you:
How to build a continuous source of free, new leads for your business.
How to gate or control which customers will write online reviews for you.
How to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews.
What the most popular review websites are and how to find the review websites specific to your industry.
How to leverage your new and existing positive customer reviews for maximum benefit.
How some of the most popular Internet review websites work.
How to handle negative and fake reviews about your product, service or company.
All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed!
Pick up your copy today by clicking HERE! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”
This question came from Ray, a student in my Entrepreneurship 101: How To Start A Business You Love Now course. Thanks for the question Ray! “Establishing validity of business concept?” This will give you a thought process and a simple strategy to test market your product or service idea.
Like I say in the course, you can over think and over analyze whether you should launch or not. Take quick action and test your product idea in a short amount of time! This will train your brain to take action and help you get closer to launching your new business! Now here are the 6 quick steps to test market your new product or service:
Is it a brand new product or service or is there established demand for it?
If no established demand, can you pre-sell the product/service before launching to test actual demand? You can survey potential customers all you want, but until they actually have to put down cash to purchase it, you won’t know the real demand. Decide how much you are willing to spend on test marketing.
Who is your market? Are your potential customers local (within a fixed geographic area) or online (one particular country or worldwide) or both? Choose the size of your initial test market and length of time you will test it.
Can you deliver/produce your product/service to this market and charge enough to make your target profit? If you are not able to pre-sell your product/service, then produce/purchase enough of it for your test. Some countries have laws against charging for a product that isn’t available for delivery immediately, so check your local laws.
Establish your test marketing: website, Youtube videos, Google Adwords (or Facebook & Twitter ads as well), marketing materials, advertising, trade show booth, B2B, door to door, mall demonstrations, etc. to test the initial sales of product/service. Tip: Pick your top 2 or 3 marketing ideas for the test. Otherwise the more you marketing channels you implement, the more time it will take as well as adding to the cost of your test market.
Launch market test! Are the results good? Then launch business (Or re-test of you want to make sure!). Results didn’t meet target? Then what can you adjust? Price, market, options, packaging (what were the initial customers feedback about your product/service) then re-test or scrap concept and choose another idea to test.
What strategies would you add to test market your product or service ideas? Please share them in the comments below.
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What type of small business should I start? That is the question you may have pondered for a while. The quick answer is to make your passion your business. For example, I started my DJ business because I loved being a DJ. I couldn’t imagine a more fun business then that. Over the years my passions have changed and I eventually sold my DJ company….to someone that was also very passionate about it!
Here is a quick entrepreneur idea test
The key to finding the answer to the question “What type of small business should I start?” is to ask yourself different questions. Give yourself just 2 minutes to answer each of these questions (Your answers will be just as good if you write whatever comes to mind quickly as opposed to analyzing them for hours):
What are 5 things or activities that you love to do, that you are passionate about? These are things you could do for hours and hours every day, year after year, even without pay.
What are 5 things or activities you are really good at without a lot of effort or preparation? These are things that other people tell you that you do well and/or that they find difficult to do.
What do you feel is absolutely essential for you to do in your lifetime? The things that you feel you must do while you are alive. What do you dream about doing?
If time and money was not an issue, what are the things that you would be doing?
What resources, special knowledge, training or experience do you already have?
Now look at your list. What is the number one theme running through all of your answers? What one thing or activity did you list the most? This will be your primary aim and could be you answer to “What type of small business should I start?”
Now what is the 2nd and 3rd most listed? Maybe one of these is a better answer to “What type of small business should I start”? Then ask this question, what are you willing to give? What are you willing to do to achieve this goal? How committed are you? What is your intention to create?
“When you value the freedom and opportunity of starting your business more than the comfort of your current position, then you will take the leap.” Tom Kenemore
You are unique. Other people don’t have the same passions, desires and expertise that you have. What you may know how to do blindfolded, others may not have a clue where to start. This can be a clue to your small business destiny.
Solve a problem! If you or someone else says “Someone should do something about that.” That is another clue to a potential business. As you go through your day, what frustrates you or your friends, what things should be available in the market? Could there be an app for that?
“Every challenge has the seed of an equal or greater opportunity”.
When you have an answer to “What type of small business should I start?” Ask yourself these clarifying questions: Is there a market for your business idea, product or service? Is selling to that market feasible? Is there a low-cost way to reach enough potential buyers for your product or service? I recommend focusing and specializing in a narrow niche. Keep it as simple as possible. Jack of all trades is the master of no trade. If your business starts out complicated, the likely hood of failure is higher. Be a star at what you do, not a nebula. Grow rich in a niche.
BONUS TIP: Look for a market of fanatics, collectors, or raving fans about your area of interest. These markets can often be easier to break into.
I hope this helps you answer the question “What type of small business should I start?” Subscribe below to get notified when I post a new article!
Share your comments and answers on “What type of small business should I start?”
Join Tom on the Compassionate Samurai Business Hour on Thursday, December 8th, 1 p.m. Pacific Time. Sign up now to listen!
