Join Tom on the Compassionate Samurai Business Hour on Thursday, December 8th, 1 p.m. Pacific Time. Sign up now to listen!
9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, “Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing.
Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!
Online review marketing may not be sexy, but 9 out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will check out the reviews. Your customers are doing the same thing!
AUDIOBOOK NEW RELEASE SPECIAL! GET THE AUDIO VERSION FOR FREE!!
GET IT NOW – #1 BEST SELLER: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below or here and then follow this link to download. Also available here on ITunes!
One out of three businesses make this marketing mistake – they ignore online reviews! If that’s you…you are leaving money on the table! Or you are likely not fully leveraging your existing happy customer’s goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you how to:
Quickly get authentic and legitimate 5 star reviews on Google, Facebook, Yelp, Angie’s List and more!
Receive multiple glowing reviews from the same customer
Receive an endless source of new leads!
Sell more with your new rock star reputation!
Win a customer service award!
Boost your natural and organic search engine optimization!
Get higher and multiple listings in Google and other search engines!
Handle negative reviews, customer complaints and more!
All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you!
Imagine opening your email and seeing a flood of amazing reviews on Google, Facebook, Yelp, Angie’s List and more. Imagine the feeling of satisfaction you will have knowing you own one of the highest rated companies in your industry. Imagine receiving an award for your outstanding customer service! Imagine an endless source of free, new leads coming into your business with potential clients that are just hoping to do business with you!
Pick up your copy today! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”
Just a few of our happy reader reviews:
“An easy read, which explains simple, free and effective strategies to leverage your great client reviews. As an entrepreneur and small business owner, I wasn’t effectively using my company’s reviews and client testimonies. With the Fans on Fire System, I now have a system and strategy for not only getting more customer reviews, I’ve also got a way to manage them. I’ve learned, that not only are legitimate online reviews marketing tools, so are service awards! There’s simple action steps to implement at the end of each chapter, examples and templates to use and resources for staying up to date with online review websites and social media. Thank you!” – Amazon Customer
“Just finished reading this amazingly informative book. A book that that is full of great mechanisms for developing a system of managing online reviews for a business, and written in a very neat and concise, easy to follow style with lots of links to online resources. This book comes at just the right time for me as I am in the beginning stages of launching a new online business. I highly recommend this book to anyone in business, large or small, who wants clear and effective strategies for creating or improving the impact of online reviews about their business.” – Dr. J. Norman Reed
“Tom’s message is dead on. Customer advocacy, word-of-mouth, and reviews are a business owner’s most potent marketing weapons. Tom offers sound advice on how to leverage your customers to increase your presence and sales. Highly recommend!” – Amazon Customer
“This is a great read! Since I am not an internet guru but I do manage a business, I appreciated the straightforward writing style that didn’t get too techy! I found this book to be easy to read, easy to follow and to the point on a subject that business owners know is important but have no idea how to address let alone manage. The tools included in the book and on the website create additional value that is very powerful and can save lots of time and frustration!” – Kathryn Anderson
“Love love love this book! It is helping me tremendously with my small furniture business….thank you and great read!!” – Amazon Customer
“This book is especially great for small business owners. I feared online reviews. Reputation is everything! Now there’s nothing to fear! Thank you, Tom, for learning everything you have and providing much needed information to help business owners to survive in modern times. I will be using the tips in your book for sure!! Thank you!!” – Rebecca
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below and then follow this link to download.
Lead Your Market with the Best Marketing Money Can’t Buy. Learn How Entrepreneurs Become Rock Stars, Skyrocket Leads and Sales, and Win Awards with Authentic Online Reviews on Google, Facebook, Yelp and More!
Do you want to have the best reputation in your local market?
Do you want more leads and sales for your business without increasing your budget?
Are negative online reviews about your business, product or service pissing you off?
Do you want to earn the customer service awards your competition has won?
Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you:
How to build a continuous source of free, new leads for your business.
How to gate or control which customers will write online reviews for you.
How to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews.
What the most popular review websites are and how to find the review websites specific to your industry.
How to leverage your new and existing positive customer reviews for maximum benefit.
How some of the most popular Internet review websites work.
How to handle negative and fake reviews about your product, service or company.
Online reviews have been front and center in the news the past few weeks…but not for a good reason! In an NBC news story, an editor at Fusion.net created a completely fake company and built it up with fake reviews. In another story, Amazon is suing over 1000 fake reviewers, mostly from Fiverr.com. So what does all this mean for entrepreneurs that are legitimately looking for reviews?
Never, Never, Ever Buy Reviews!
Have you received an email or message like this? The email subject line reads: “I’ll write you xx reviews for your product or service for $xx”. I once received an offer to receive 100 reviews for $100! Here is the picture!
Just hit delete on these offers and move on. Or maybe you are looking for some low-cost freelance help on fiverr.com and you run across an ad to write you a review for $5. Do not get tempted by these kinds of shortcuts to a great online reputation. You will likely get caught and penalized by that search engine or review website.
Build your business with a strong reputation and with strong integrity. If you were to win an award or otherwise become famous in your industry because of a load of purchased reviews, you will get caught, and the results could be very costly to your company and personal reputation. The media and public do not think kindly toward businesses that cheat the system. Just turn on the TV news. Every week it seems like there is another business getting caught for cheating at something. So don’t do it! It’s challenging enough to run a legitimate, ethical and honest business!
So, yes, continue to use legitimate strategies that I have outlined in previous posts, my online course and in my book, but don’t be tempted to go the dark side and buy reviews. For a free quick start guide to leveraging the power of legitimate online reviews and 12 free email, letter and web page templates, download it here.
Like I say in the course, you can over think and over analyze whether you should launch or not. Take quick action and test your product idea in a short amount of time! This will train your brain to take action and help you get closer to launching your new business! Now here are the 6 quick steps to test market your new product or service:
Is it a brand new product or service or is there established demand for it?
If no established demand, can you pre-sell the product/service before launching to test actual demand? You can survey potential customers all you want, but until they actually have to put down cash to purchase it, you won’t know the real demand. Decide how much you are willing to spend on test marketing.
Who is your market? Are your potential customers local (within a fixed geographic area) or online (one particular country or worldwide) or both? Choose the size of your initial test market and length of time you will test it.
Can you deliver/produce your product/service to this market and charge enough to make your target profit? If you are not able to pre-sell your product/service, then produce/purchase enough of it for your test. Some countries have laws against charging for a product that isn’t available for delivery immediately, so check your local laws.
Establish your test marketing: website, Youtube videos, Google Adwords (or Facebook & Twitter ads as well), marketing materials, advertising, trade show booth, B2B, door to door, mall demonstrations, etc. to test the initial sales of product/service. Tip: Pick your top 2 or 3 marketing ideas for the test. Otherwise the more you marketing channels you implement, the more time it will take as well as adding to the cost of your test market.
Launch market test! Are the results good? Then launch business (Or re-test of you want to make sure!). Results didn’t meet target? Then what can you adjust? Price, market, options, packaging (what were the initial customers feedback about your product/service) then re-test or scrap concept and choose another idea to test.
What strategies would you add to test market your product or service ideas? Please share them in the comments below.
Follow, fan, friend me, etc. to see what I’m working on next!