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9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, “Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing.
Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!
Online review marketing may not be sexy, but 9 out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will check out the reviews. Your customers are doing the same thing!
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GET IT NOW – #1 BEST SELLER: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below or here and then follow this link to download. Also available here on ITunes!
One out of three businesses make this marketing mistake – they ignore online reviews! If that’s you…you are leaving money on the table! Or you are likely not fully leveraging your existing happy customer’s goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you how to:
Quickly get authentic and legitimate 5 star reviews on Google, Facebook, Yelp, Angie’s List and more!
Receive multiple glowing reviews from the same customer
Receive an endless source of new leads!
Sell more with your new rock star reputation!
Win a customer service award!
Boost your natural and organic search engine optimization!
Get higher and multiple listings in Google and other search engines!
Handle negative reviews, customer complaints and more!
All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you!
Imagine opening your email and seeing a flood of amazing reviews on Google, Facebook, Yelp, Angie’s List and more. Imagine the feeling of satisfaction you will have knowing you own one of the highest rated companies in your industry. Imagine receiving an award for your outstanding customer service! Imagine an endless source of free, new leads coming into your business with potential clients that are just hoping to do business with you!
Pick up your copy today! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”
Just a few of our happy reader reviews:
“An easy read, which explains simple, free and effective strategies to leverage your great client reviews. As an entrepreneur and small business owner, I wasn’t effectively using my company’s reviews and client testimonies. With the Fans on Fire System, I now have a system and strategy for not only getting more customer reviews, I’ve also got a way to manage them. I’ve learned, that not only are legitimate online reviews marketing tools, so are service awards! There’s simple action steps to implement at the end of each chapter, examples and templates to use and resources for staying up to date with online review websites and social media. Thank you!” – Amazon Customer
“Just finished reading this amazingly informative book. A book that that is full of great mechanisms for developing a system of managing online reviews for a business, and written in a very neat and concise, easy to follow style with lots of links to online resources. This book comes at just the right time for me as I am in the beginning stages of launching a new online business. I highly recommend this book to anyone in business, large or small, who wants clear and effective strategies for creating or improving the impact of online reviews about their business.” – Dr. J. Norman Reed
“Tom’s message is dead on. Customer advocacy, word-of-mouth, and reviews are a business owner’s most potent marketing weapons. Tom offers sound advice on how to leverage your customers to increase your presence and sales. Highly recommend!” – Amazon Customer
“This is a great read! Since I am not an internet guru but I do manage a business, I appreciated the straightforward writing style that didn’t get too techy! I found this book to be easy to read, easy to follow and to the point on a subject that business owners know is important but have no idea how to address let alone manage. The tools included in the book and on the website create additional value that is very powerful and can save lots of time and frustration!” – Kathryn Anderson
“Love love love this book! It is helping me tremendously with my small furniture business….thank you and great read!!” – Amazon Customer
“This book is especially great for small business owners. I feared online reviews. Reputation is everything! Now there’s nothing to fear! Thank you, Tom, for learning everything you have and providing much needed information to help business owners to survive in modern times. I will be using the tips in your book for sure!! Thank you!!” – Rebecca
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below and then follow this link to download.
Lead Your Market with the Best Marketing Money Can’t Buy. Learn How Entrepreneurs Become Rock Stars, Skyrocket Leads and Sales, and Win Awards with Authentic Online Reviews on Google, Facebook, Yelp and More!
Do you want to have the best reputation in your local market?
Do you want more leads and sales for your business without increasing your budget?
Are negative online reviews about your business, product or service pissing you off?
Do you want to earn the customer service awards your competition has won?
Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you:
How to build a continuous source of free, new leads for your business.
How to gate or control which customers will write online reviews for you.
How to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews.
What the most popular review websites are and how to find the review websites specific to your industry.
How to leverage your new and existing positive customer reviews for maximum benefit.
How some of the most popular Internet review websites work.
How to handle negative and fake reviews about your product, service or company.
You know you should be tracking all of your customer reviews in one place, but Google Alerts doesn’t catch all of them and remembering to do a Google Search…just doesn’t happen regularly. So you ask yourself, is there an app for that? Well yes there is! Several in fact and this is the post that I’ll keep you up-to-date with what I’ve discovered.
Look at What You Already Have
Before you race off and get a new software or application program, check out what you already have and are already paying for. For example, your customer relationship management (CRM) software may already have a built-in review system. If not, find out if it can be customized or programmed into it? Such as Customer Thermometer for InfusionSoft. Your email program can also have an autoresponder set up to send requests for feedback automatically. You are going to want templates for those so if you don’t have them already, you can download my 12 free online review templates plus my Quick Start Guide.
Using an application or software program will certainly save time. Check out my book or online course to make sure it is set up correctly and getting you the results you want. If you have a small amount of customers or you prefer something simple, you can get my Excel file spreadsheet template for tracking your reviews here.
Online Review Marketing Software and Apps
There are also a number of custom application programs that you can use. Here are some of the ones I’ve found:
ReviewTrackers – Starts at $49 per month. Not only can you monitor your reviews, but the platform includes a customer feedback tool so you can ask your happiest customers to review you on other sites.
Reputology – Starts at $25 per month. Monitor all the channels where customer feedback is happening: review sites, surveys, comment cards, etc. Engage with your customers and identify areas for improvements.
Trackur – Starts at $97 per month. Trusted by 70,000+ users to track online mentions, sentiment analysis, and influencer scoring. A white label option is also available.
Podium – Pricing is custom. Along with full monitoring of all your reviews, Podium helps you determine what review sites are the most important to your business. Then sends your happy customers to those sites.
As I hear about more programs and apps that may help you automate the review process, I will add them to the post. Feel free to add your program or service in the comments below if it is not listed above. For more on setting up a Google Alert and fourteen other methods for monitoring your reviews, check out this article.
What! Your great customer review on Yelp disappeared! So how do you get those “filtered” or “not recommended” reviews to show up from your happy customers?
According to a recent survey, Yelp is the most popular of online review websites and is probably the most challenging of review websites to master for a business. Yelp has this super secret formula for what reviews they will make public or not. For example, in my DJ company, we had 3 public reviews being shown and about 10 hidden ones. All of them were legitimate reviews of course, but the Yelp filter kept them hidden. Now I wish I had known about these strategies back when I still owned the company so I could have fixed that.
So how do we get those filtered or hidden reviews to show up? The best way to get “not recommended” reviews to show up publicly is to get your customer more involved in other Yelp reviews. As soon as you get a review on Yelp, respond to it by: friending the customer on Yelp, like the review and send them a message through Yelp asking them to review other businesses. The problem is Yelp is suspicious of reviewers that sign up, leave one review and never return to the site. Those reviews will likely be hidden. Hidden reviews can come back to life though, show up publicly and then disappear again! Yelp even has a policy against asking for reviews! They are the only review site that I know of that has that policy! Now that’s a “policy” that I say you need to bend.
Here is some sample text that you could use to message a customer on Yelp that has had their positive review hidden from public view:
“Thank you so much for your review of my business on Yelp. I’m so glad we exceeded your expectations. Just an FYI. Your review did get hidden from public view (which does happen on occasion). Could you help me to make sure your review gets listed publicly on Yelp by reviewing some additional businesses? The more active on Yelp that you are, the more your reviews will show up to help other customers to find us and the other businesses that you like. Thanks again for your support. I really appreciate it.”
Above all – Keep working at it. Yelp shows up very high in Google so you want as many Yelp reviews that you can get. For example, in our local DJ market, our Yelp listing made it to the bottom of page 1 in Google. Before we started with Yelp, the review website didn’t even show up in our category. In one study of Yelp by the Harvard Business School an increase of just one star for a restaurant lead to a 5 to 9% increase in revenue. Now you can’t argue with the importance of great reviews on Yelp after hearing that!
For a free quick start guide to leveraging the power of legitimate online reviews and 12 free email, letter and web page templates, download it here.
Want to learn more about leveraging your online reviews on Yelp, Google Plus, Facebook and more, check out my online course!