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9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, “Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing.
Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!
Online review marketing may not be sexy, but 9 out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will check out the reviews. Your customers are doing the same thing!
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GET IT NOW – #1 BEST SELLER: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below or here and then follow this link to download. Also available here on ITunes!
One out of three businesses make this marketing mistake – they ignore online reviews! If that’s you…you are leaving money on the table! Or you are likely not fully leveraging your existing happy customer’s goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you how to:
Quickly get authentic and legitimate 5 star reviews on Google, Facebook, Yelp, Angie’s List and more!
Receive multiple glowing reviews from the same customer
Receive an endless source of new leads!
Sell more with your new rock star reputation!
Win a customer service award!
Boost your natural and organic search engine optimization!
Get higher and multiple listings in Google and other search engines!
Handle negative reviews, customer complaints and more!
All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you!
Imagine opening your email and seeing a flood of amazing reviews on Google, Facebook, Yelp, Angie’s List and more. Imagine the feeling of satisfaction you will have knowing you own one of the highest rated companies in your industry. Imagine receiving an award for your outstanding customer service! Imagine an endless source of free, new leads coming into your business with potential clients that are just hoping to do business with you!
Pick up your copy today! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”
Just a few of our happy reader reviews:
“An easy read, which explains simple, free and effective strategies to leverage your great client reviews. As an entrepreneur and small business owner, I wasn’t effectively using my company’s reviews and client testimonies. With the Fans on Fire System, I now have a system and strategy for not only getting more customer reviews, I’ve also got a way to manage them. I’ve learned, that not only are legitimate online reviews marketing tools, so are service awards! There’s simple action steps to implement at the end of each chapter, examples and templates to use and resources for staying up to date with online review websites and social media. Thank you!” – Amazon Customer
“Just finished reading this amazingly informative book. A book that that is full of great mechanisms for developing a system of managing online reviews for a business, and written in a very neat and concise, easy to follow style with lots of links to online resources. This book comes at just the right time for me as I am in the beginning stages of launching a new online business. I highly recommend this book to anyone in business, large or small, who wants clear and effective strategies for creating or improving the impact of online reviews about their business.” – Dr. J. Norman Reed
“Tom’s message is dead on. Customer advocacy, word-of-mouth, and reviews are a business owner’s most potent marketing weapons. Tom offers sound advice on how to leverage your customers to increase your presence and sales. Highly recommend!” – Amazon Customer
“This is a great read! Since I am not an internet guru but I do manage a business, I appreciated the straightforward writing style that didn’t get too techy! I found this book to be easy to read, easy to follow and to the point on a subject that business owners know is important but have no idea how to address let alone manage. The tools included in the book and on the website create additional value that is very powerful and can save lots of time and frustration!” – Kathryn Anderson
“Love love love this book! It is helping me tremendously with my small furniture business….thank you and great read!!” – Amazon Customer
“This book is especially great for small business owners. I feared online reviews. Reputation is everything! Now there’s nothing to fear! Thank you, Tom, for learning everything you have and providing much needed information to help business owners to survive in modern times. I will be using the tips in your book for sure!! Thank you!!” – Rebecca
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below and then follow this link to download.
Lead Your Market with the Best Marketing Money Can’t Buy. Learn How Entrepreneurs Become Rock Stars, Skyrocket Leads and Sales, and Win Awards with Authentic Online Reviews on Google, Facebook, Yelp and More!
Do you want to have the best reputation in your local market?
Do you want more leads and sales for your business without increasing your budget?
Are negative online reviews about your business, product or service pissing you off?
Do you want to earn the customer service awards your competition has won?
Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you:
How to build a continuous source of free, new leads for your business.
How to gate or control which customers will write online reviews for you.
How to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews.
What the most popular review websites are and how to find the review websites specific to your industry.
How to leverage your new and existing positive customer reviews for maximum benefit.
How some of the most popular Internet review websites work.
How to handle negative and fake reviews about your product, service or company.
You know you should be tracking all of your customer reviews in one place, but Google Alerts doesn’t catch all of them and remembering to do a Google Search…just doesn’t happen regularly. So you ask yourself, is there an app for that? Well yes there is! Several in fact and this is the post that I’ll keep you up-to-date with what I’ve discovered.
Look at What You Already Have
Before you race off and get a new software or application program, check out what you already have and are already paying for. For example, your customer relationship management (CRM) software may already have a built-in review system. If not, find out if it can be customized or programmed into it? Such as Customer Thermometer for InfusionSoft. Your email program can also have an autoresponder set up to send requests for feedback automatically. You are going to want templates for those so if you don’t have them already, you can download my 12 free online review templates plus my Quick Start Guide.
Using an application or software program will certainly save time. Check out my book or online course to make sure it is set up correctly and getting you the results you want. If you have a small amount of customers or you prefer something simple, you can get my Excel file spreadsheet template for tracking your reviews here.
Online Review Marketing Software and Apps
There are also a number of custom application programs that you can use. Here are some of the ones I’ve found:
ReviewTrackers – Starts at $49 per month. Not only can you monitor your reviews, but the platform includes a customer feedback tool so you can ask your happiest customers to review you on other sites.
Reputology – Starts at $25 per month. Monitor all the channels where customer feedback is happening: review sites, surveys, comment cards, etc. Engage with your customers and identify areas for improvements.
Trackur – Starts at $97 per month. Trusted by 70,000+ users to track online mentions, sentiment analysis, and influencer scoring. A white label option is also available.
Podium – Pricing is custom. Along with full monitoring of all your reviews, Podium helps you determine what review sites are the most important to your business. Then sends your happy customers to those sites.
As I hear about more programs and apps that may help you automate the review process, I will add them to the post. Feel free to add your program or service in the comments below if it is not listed above. For more on setting up a Google Alert and fourteen other methods for monitoring your reviews, check out this article.
Ah…wedding season! Are you ready for a season of happy couples and fairytale weddings? Bring it on! Rock those weddings! Now let’s skip forward and say you’ve completed your work for the big day and the couple is thrilled! Now what? How do you get the most wedding marketing leverage out of your raving fan clients? Well I owned a successful wedding DJ company for over 20 years and I’m going to share my marketing secrets with you. This is one of my favorite wedding marketing strategies; how to get the most out of online reviews!
Love them or hate them, online reviews on websites like The Knot, Wedding Wire, Google Plus, and Yelp are here to stay! Like me, I’m sure you have been frustrated at times with these online review sites. Maybe you’ve had fake negative reviews like I’ve had. Or maybe you gave a complete refund to a complaining client and they still left you a bad review online (Yep…had that one too!). I’m not going to debate whether these websites are fair or not. Because, like it or not, online reviews are not going to go away and will become even more important to your wedding business in the future.
Wedding Marketing Through Reputation Management
So do you have a system for making the most out of your happy customers’ reviews? Or on the flip side, do you have a system for minimizing the impact of complaints from your customers? Maybe you are doing well with getting lots of great reviews on Wedding Wire and The Knot, but you haven’t done anything else with them. Don’t miss out on some easy strategies to market your business for free with online reviews!
Leverage Your Online Reviews For Wedding Marketing
Leverage is the key to making online reviews work for your business! When I owned my DJ business, one of our top free lead sources were prospects from online review websites. It was the most mentioned reason that clients gave us for choosing our company over the competition. I spent years developing a system to get the most out of each and every happy client testimonial. I carefully crafted our client communications, letters, emails, online review profiles, etc. to bring in loads of positive reviews. We worked this program consistently for about 5 years. Besides gathering over 100 awesome online reviews, we also won 11 state wedding awards. But it even got better! We were inducted as a National Wedding Industry Hall of Fame Honoree by The Knot.com! We were one of just 331 of all wedding related companies in the entire country to receive this award that year and we were interviewed by 2 local TV stations. Needless to say, it was great publicity and all because of legitimate leveraging of online reviews.
Don’t Ignore The Process
Even if you don’t advertise on WeddingWire or TheKnot, your clients reviews will still show up in Google search. Even if you don’t encourage your clients to review you on the TheKnot or WeddingWire, many of them are already members of those sites because they are in the planning stage of their weddings. These websites may remind the couple to review their vendors online after their wedding. You might as well take as much control of this process as you can. A stellar review from a client on a review website will:
Give you a higher listing on the review website
Increase your average star rating on the site and in search engines that share review ratings
Increase organic national searches on Google, Yahoo, Bing, etc.
Increase your local search engine optimization (SEO)
But most importantly, it will increase your social proof, your legitimacy in your market. Wedding clients buy from vendors that they trust. Legitimate online reviews will do that for you.
Are You A DJ, Caterer, Hotel or Florist?
If you are in a real competitive part of the wedding industry like disc jockeys, caterers, florists, etc., great online reviews are not just nice to have…they are a requirement! You will need to have a bunch of them just to be even with your competition. Hopefully you are in a market where just a little bit of work will help you to dominate your wedding niche!
How To Leverage Your Online Reviews On TheKnot Or WeddingWire:
Find out who your raving fans are by requesting feedback from all of your customers (hint: You can go back years if you haven’t done this before)
Ask happy couples to post a review to one or more review websites like TheKnot or WeddingWire
Use those reviews in other promotional materials and on your business website
Ask those same happy brides and grooms to post to additional online review websites like Google Plus or Yelp
Repeat this process on a regular basis, once a week is best!
A little bit of work goes a long ways in building your online reputation. If you think you are too busy to do this, you can have an employee do it or outsource it all together to a freelancer or virtual assistant (VA).
For a free quick start guide to leveraging the power of legitimate online reviews and 12 free email, letter and web page templates, download it here.
If you want more help with this, want the client contact templates laid out for you, etc. I have an online course that I created to help! I know you are busy so I packed all of the strategies you need into just a 1.5 hour course! And this course can be taken on your computer, smartphone or tablet when you are on the go! And instead of $147, I have a special wedding industry offer of just $29 by clicking here! Follow that link to find out all the extra bonuses included in the course!
Now if you are still not sure or your budget is basically tapped right now. WAIT! I want you to have this course because I know it will help your business! For a limited time, you can sign up here for just $9! Plus it comes with a 30 day money back guarantee and so much more! Sign up now…I really want to help you improve your online reviews!
Join over 2500 successful students…Here are what just a few have had to say:
“This course has given me a way to get though the “review bottleneck”.I work hard to produce high quality results for my clients and many of them are tremendously happy with the work I produce. My problems has always been that even when I ask (verbally) for them to review my work it generally doesn’t happen, and I didn’t understand why! Tom’s course has given me not only the tools, but also the understanding of the process I need to properly encourage them to create and post positive reviews. On top of all that he also gives you a way to use reviews as a feedback mechanism to help improve your product or service delivery without damaging your public reputation. I can’t tell you how many times I would like people to tell me what they are REALLY thinking when they don’t want to. Tom’s system helps with that as well.” Scott, Udemy Student
“I plan on using some of the tips I received from this course in my business. There were a lot of things about reviews that I learned that I was unaware of. The instructor has a pleasant voice and the course was interesting.” Lora, Wedding Officiant & Author
For more information about online reviews and other ways to market your wedding business, check out the rest of my website. Now let’s bring on those wedding couples and have the best wedding season ever!