One Of The Biggest Mistakes Small Businesses Make!

advertising1Check out this short article from!  It highlights a mistake I’ve seen many businesses make.  Remember this when advertising:  Pay for results!

Thousands of dollars of hard-earned cash is wasted by many small businesses every month!  A business may seem to be doing well, but if the owners and managers don’t know where the business is coming from, they could be blowing a lot of cash.  Cash that could be used in so many other ways.

Always, always, always, measure results!  Ask your clients and customers how they heard about you and your business.  Include this question in your online checkout system or as part of your lead generation system.  This is why pay-per-click advertising on the internet is so effective.  You actually know that a potential client looked at your ad or website, and with conversion tracking tools, you can tell whether that click turned into a paying customer or not.

Never buy advertising through the mail, email, internet, or especially by phone unless you have thoroughly researched the expense and the results other advertisers have received from it.  Many businesses go broke buying into useless internet directories, city maps, placemats, and more.  Many of these companies are operating legally, but are basically a scam in my book.

Advertise with trusted marketing channels you know and that have a proven track record.  If someone wants to sell you an unknown performing ad, offer to pay them per phone call, per website click, per order or to give you a free trial.  If their answer is no, then so should your response to purchasing that ad!

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Free Small Business Marketing

shutterstock_146762978 (800x572)Free Small Business Marketing.  This article really should be called Free Small Business Marketing Tips Old School Style.  Yes, I deliberately left out online and social media tools…which are many and will require a future post.  The point is these classic or “old school” marketing techniques still can work even with todays heavy online marking focus.

So are you sales in a slump?  Want to increase your revenue?  The challenges that small businesses face are unique, especially when it comes to marketing and sales.  Whether you are thinking about starting a business or have been in business for many years, try some of these simple, yet powerful techniques:

–          Give.  Donate your product, service or cash to a worthy cause that you feel passionate about and get your business positive recognition and publicity, plus you can make a huge difference!

–          Contests.  Hold a unique contest to win a gift certificate to your business.  Advertise and issue press releases to the local media to create attention.

–          Database.  Offer your customers or potential customers to join a preferred member club for free.  Email or mail out special member only offers to that list.

–          Expand your markets.  Offer to sell your product or service outside of your city either with a website, fusion marketing, independent sales representatives, etc.

–          Network.  Always have your business cards with you ready to hand out or put on a free bulletin board.  Join a business association, Chamber of Commerce or other local business group.

–          Teach.  Teach a class or speak to local groups on a subject related to your business.  Make it informative, not an advertisement.

–          Write.  Write an article or press release related to your business and submit it to local papers and media.  Make it informative, not an advertisement.

–          Consultations and Demonstrations.  Offer potential customers a no-obligation, free consultation or demonstration of your product or service.  Many will want to do business with you.

–          Barter.  Trade your product or service for advertising or join a barter club and use the credits to buy advertising.

–          Sample.  Giveaway free samples of your product or a smaller version of your service to potential customers.  Make it a free, no-obligation offer, however, if they like your product, many of them will buy from you.

For a free quick start guide to leveraging the power of legitimate online reviews and 12 free email, letter and web page templates, download it here.

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