OFFICIAL BOOK LAUNCH! Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing

OFFICIAL BOOK LAUNCH!

GET IT NOW! #1 BEST-SELLER: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing

LIMITED TIME NEW RELEASE LAUNCH SPECIAL on Amazon Kindle – ORDER NOW! Also available in paperback.

Read free with Kindle Unlimited: http://tomkenemore.com/Kindle

NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below and then follow this link to download.

Lead Your Market with the Best Marketing Money Can’t Buy. Learn How Entrepreneurs Become Rock Stars, Skyrocket Leads and Sales, and Win Awards with Authentic Online Reviews on Google, Facebook, Yelp and More!

Do you want to have the best reputation in your local market?
Do you want more leads and sales for your business without increasing your budget?
Are negative online reviews about your business, product or service pissing you off?
Do you want to earn the customer service awards your competition has won?

Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you:

How to build a continuous source of free, new leads for your business.
How to gate or control which customers will write online reviews for you.
How to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews.
What the most popular review websites are and how to find the review websites specific to your industry.
How to leverage your new and existing positive customer reviews for maximum benefit.
How some of the most popular Internet review websites work.
How to handle negative and fake reviews about your product, service or company.
How to handle a complaining customer.
BONUS: Online Review Marketing Quick Start Guide & 12 email, letter, webpage templates and more!

All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed!

Pick up your copy today by clicking HERE! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”

October 7, 2014November 3, 2015

Top Tips For Leveraging Your Positive Online Reviews

Here is an exclusive excerpt from my online course: Fans on Fire! Build Your Business With Online Reviews. Rather than keep it secret and open to my course attendees only, I thought I would share it with you! So here are some of my top tips and links for leveraging your businesses online reviews:

Google Plus: If you haven’t already, this is the first review site/social media profile you should set up or claim for your business. So much could be said about the command presence that Google has on the internet, but that would take up way too much space. Suffice to say, get this set up now. Here is a short article on updates to Google Plus Pages: http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews Here is a free handout generator to get Google page reviews: https://www.whitespark.ca/review-handout-generator

Facebook: Make sure your business page is listed as a local business or use an app that allows reviews. Admins currently have the ability to respond to reviews. You also have the ability to remove the review or rating system as well. – Adding ratings and reviews to your business page https://www.facebook.com/help/589747184405742

Twitter: Start a hashtag like #yourbusinessnamereviews so you can collect as many positive reviews that are easily searchable. Favorite those tweets as well. Research shows that positive tweets from customers lead to more business.

Yelp – Yelp may be the most challenging of review sites to master. They have this super secret formula for what reviews they will make public or not. For example, in my DJ company, we had 3 public reviews being shown and 10 hidden ones. All of them were legitimate reviews of course, but the Yelp filter took them out. But keep working at it. Yelp shows up very high in Google so you want as many Yelp reviews that you can get. For example, in the DJ market, our Yelp listing made it to the bottom of page 1 in Google. Before we started with Yelp, the Yelp listing in Google didn’t even show up in that local DJ search.

How do you get those filtered or hidden reviews to show up? The number 1 way is to get your customer more involved in other Yelp reviews. Respond to the review, friend the customer on Yelp, like the review and send them a message through Yelp asking them to review other businesses. Yelp is suspicious of reviewers that sign up, leave one review and never return to the site. Those reviews will likely be hidden. Hidden reviews can come back to life, show up publicly and then disappear again! Yelp even has a policy against asking the customer directly for reviews!….the only review site that I know of that has that policy! That’s a “policy” that I say you need to bend…keep asking your happy customers to review you on Yelp! Here is an article with more tips on filtered reviews in Google and on Yelp: http://www.localvisibilitysystem.com/2013/06/27/the-afterlives-of-filtered-google-plus-and-yelp-reviews/ In one study of Yelp by the Harvard Business School an increase of just one star for a restaurant lead to a 5 to 9% increase in revenue. http://hbswk.hbs.edu/item/6833.html

Hubspot is a great resource for all kinds of online marketing knowledge. Here is a great article from them on getting more reviews: http://blog.hubspot.com/blog/tabid/6307/bid/31852/A-Marketer-s-Guide-to-Accumulating-Awesome-Online-Reviews.aspx and the 20 places Hubspot recommends being listed on: http://blog.hubspot.com/blog/tabid/6307/bid/33741/12-Places-Businesses-Should-Be-Collecting-Online-Reviews.aspx

Here is a great chart showing top review sites and their importance for ranking http://www.localvisibilitysystem.com/wp-content/uploads/2013/10/local-review-site-comparison1.pdf and actually here is the link to the entire article, which is awesome! http://www.localvisibilitysystem.com/2013/10/24/comparison-of-local-review-sites-where-should-you-focus-now/

Great article on what not to do and examples of review landing pages: http://www.iacquire.com/blog/get-more-reviews-without-becoming-an-outlaw

Surveys can be a great way to get feedback and reviews for your company. Here are a couple of links to some free options: https://www.surveymonkey.com/ & http://www.freeonlinesurveys.com/

For a free quick start guide to leveraging the power of legitimate online reviews and 12 free email, letter and web page templates, download it here.

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October 6, 2014

One Of The Biggest Mistakes Small Businesses Make!

Check out this short article from Entrepreneur.com! It highlights a mistake I’ve seen many businesses make. Remember this when advertising: Pay for results!

Thousands of dollars of hard-earned cash is wasted by many small businesses every month! A business may seem to be doing well, but if the owners and managers don’t know where the business is coming from, they could be blowing a lot of cash. Cash that could be used in so many other ways.

Always, always, always, measure results! Ask your clients and customers how they heard about you and your business. Include this question in your online checkout system or as part of your lead generation system. This is why pay-per-click advertising on the internet is so effective. You actually know that a potential client looked at your ad or website, and with conversion tracking tools, you can tell whether that click turned into a paying customer or not.

Never buy advertising through the mail, email, internet, or especially by phone unless you have thoroughly researched the expense and the results other advertisers have received from it. Many businesses go broke buying into useless internet directories, city maps, placemats, and more. Many of these companies are operating legally, but are basically a scam in my book.

Advertise with trusted marketing channels you know and that have a proven track record. If someone wants to sell you an unknown performing ad, offer to pay them per phone call, per website click, per order or to give you a free trial. If their answer is no, then so should your response to purchasing that ad!

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October 13, 2011November 3, 2015

Free Small Business Marketing

Free Small Business Marketing. This article really should be called Free Small Business Marketing Tips Old School Style. Yes, I deliberately left out online and social media tools…which are many and will require a future post. The point is these classic or “old school” marketing techniques still can work even with todays heavy online marking focus.

So are you sales in a slump? Want to increase your revenue? The challenges that small businesses face are unique, especially when it comes to marketing and sales. Whether you are thinking about starting a business or have been in business for many years, try some of these simple, yet powerful techniques:

– Give. Donate your product, service or cash to a worthy cause that you feel passionate about and get your business positive recognition and publicity, plus you can make a huge difference!

– Contests. Hold a unique contest to win a gift certificate to your business. Advertise and issue press releases to the local media to create attention.

– Database. Offer your customers or potential customers to join a preferred member club for free. Email or mail out special member only offers to that list.

– Expand your markets. Offer to sell your product or service outside of your city either with a website, fusion marketing, independent sales representatives, etc.

– Network. Always have your business cards with you ready to hand out or put on a free bulletin board. Join a business association, Chamber of Commerce or other local business group.

– Teach. Teach a class or speak to local groups on a subject related to your business. Make it informative, not an advertisement.

– Write. Write an article or press release related to your business and submit it to local papers and media. Make it informative, not an advertisement.

– Consultations and Demonstrations. Offer potential customers a no-obligation, free consultation or demonstration of your product or service. Many will want to do business with you.

– Barter. Trade your product or service for advertising or join a barter club and use the credits to buy advertising.

– Sample. Giveaway free samples of your product or a smaller version of your service to potential customers. Make it a free, no-obligation offer, however, if they like your product, many of them will buy from you.

For a free quick start guide to leveraging the power of legitimate online reviews and 12 free email, letter and web page templates, download it here.

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Tag: marketing