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9 out of 10 sales are influenced by online reviews. What do you do before making a purchase? You check out the reviews for that product or vendor. Your customers are doing the same thing. Join us as best-selling author; Tom Kenemore shares wisdom and techniques from his new book, “Fans on Fire! In this episode listeners will discover how to skyrocket leads, sales and reputation with the most trusted form of marketing. Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing.
Through a simple, yet unconventional strategy, Tom will share how to build continuous sources of free, new leads, how to control which customers will write online reviews for you, how to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews. Learn what the most popular review websites are and how to find the review websites specific to your industry.
Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!
Online review marketing may not be sexy, but 9 out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will check out the reviews. Your customers are doing the same thing!
AUDIOBOOK NEW RELEASE SPECIAL! GET THE AUDIO VERSION FOR FREE!!
GET IT NOW – #1 BEST SELLER: Fans on Fire! How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below or here and then follow this link to download. Also available here on ITunes!
One out of three businesses make this marketing mistake – they ignore online reviews! If that’s you…you are leaving money on the table! Or you are likely not fully leveraging your existing happy customer’s goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you how to:
Quickly get authentic and legitimate 5 star reviews on Google, Facebook, Yelp, Angie’s List and more!
Receive multiple glowing reviews from the same customer
Receive an endless source of new leads!
Sell more with your new rock star reputation!
Win a customer service award!
Boost your natural and organic search engine optimization!
Get higher and multiple listings in Google and other search engines!
Handle negative reviews, customer complaints and more!
All with full integrity . . . using only legitimate strategies . . . only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you!
Imagine opening your email and seeing a flood of amazing reviews on Google, Facebook, Yelp, Angie’s List and more. Imagine the feeling of satisfaction you will have knowing you own one of the highest rated companies in your industry. Imagine receiving an award for your outstanding customer service! Imagine an endless source of free, new leads coming into your business with potential clients that are just hoping to do business with you!
Pick up your copy today! Join over 5000 successful students that have already learned and applied Tom’s online review marketing strategies called “Fans on Fire!”
Just a few of our happy reader reviews:
“An easy read, which explains simple, free and effective strategies to leverage your great client reviews. As an entrepreneur and small business owner, I wasn’t effectively using my company’s reviews and client testimonies. With the Fans on Fire System, I now have a system and strategy for not only getting more customer reviews, I’ve also got a way to manage them. I’ve learned, that not only are legitimate online reviews marketing tools, so are service awards! There’s simple action steps to implement at the end of each chapter, examples and templates to use and resources for staying up to date with online review websites and social media. Thank you!” – Amazon Customer
“Just finished reading this amazingly informative book. A book that that is full of great mechanisms for developing a system of managing online reviews for a business, and written in a very neat and concise, easy to follow style with lots of links to online resources. This book comes at just the right time for me as I am in the beginning stages of launching a new online business. I highly recommend this book to anyone in business, large or small, who wants clear and effective strategies for creating or improving the impact of online reviews about their business.” – Dr. J. Norman Reed
“Tom’s message is dead on. Customer advocacy, word-of-mouth, and reviews are a business owner’s most potent marketing weapons. Tom offers sound advice on how to leverage your customers to increase your presence and sales. Highly recommend!” – Amazon Customer
“This is a great read! Since I am not an internet guru but I do manage a business, I appreciated the straightforward writing style that didn’t get too techy! I found this book to be easy to read, easy to follow and to the point on a subject that business owners know is important but have no idea how to address let alone manage. The tools included in the book and on the website create additional value that is very powerful and can save lots of time and frustration!” – Kathryn Anderson
“Love love love this book! It is helping me tremendously with my small furniture business….thank you and great read!!” – Amazon Customer
“This book is especially great for small business owners. I feared online reviews. Reputation is everything! Now there’s nothing to fear! Thank you, Tom, for learning everything you have and providing much needed information to help business owners to survive in modern times. I will be using the tips in your book for sure!! Thank you!!” – Rebecca
NOW AVAILABLE IN AUDIO ON AUDIBLE! NEW MEMBERS CAN LISTEN FREE (or available for 1 credit to current members). Just click on the ad below and then follow this link to download.
Lead Your Market with the Best Marketing Money Can’t Buy. Learn How Entrepreneurs Become Rock Stars, Skyrocket Leads and Sales, and Win Awards with Authentic Online Reviews on Google, Facebook, Yelp and More!
Do you want to have the best reputation in your local market?
Do you want more leads and sales for your business without increasing your budget?
Are negative online reviews about your business, product or service pissing you off?
Do you want to earn the customer service awards your competition has won?
Most businesses are missing a HUGE opportunity to leverage their existing happy customer’s goodwill into FREE marketing! Through a simple, yet unconventional strategy, Tom Kenemore’s book shows you:
How to build a continuous source of free, new leads for your business.
How to gate or control which customers will write online reviews for you.
How to build or rebuild your online reputation (your social proof) and your national and local search engine optimization (SEO) with online reviews.
What the most popular review websites are and how to find the review websites specific to your industry.
How to leverage your new and existing positive customer reviews for maximum benefit.
How some of the most popular Internet review websites work.
How to handle negative and fake reviews about your product, service or company.
With a shrinking market for good, high-paying jobs, the old model of getting a full-time job right out of college just doesn’t work for all graduates. Start a small business while you are still in school and graduate with more than just a degree, real small business experience!
Then while other graduates are worried about competing for fewer good jobs, your part-time small business can become your full-time venture, an asset to sell, or a second source of income. And if you decide to jump in the shark tank with the other grads, your small business experience will shout “hire me” from your resume’!
I love this article by Joel Gascoigne, the creator of Buffer. This is a similar message to what I share when I speak to high school and college students. You’ll never get a better time in your life to create a business then when you are still in school.
Here are just a few of the advantages student entrepreneurs have:
– You can schedule your business building work hours around your classes.
– You have time to try or experiment with several different ideas in case one doesn’t work.
– You get to utilize school resources, teachers, equipment etc. Some maybe for free or already paid for by your student fees.
– You have low to no overhead! Possibly operate from your dorm room or a college business incubator (Yes, I know it’s not technically allowed to have a business in a dorm room, but sometimes you have to bend the rules to create something new).
– You likely don’t have the pressure of having a family, lots of bills, or other big life responsibilities.
Join me, Joel and many others to encourage students to consider starting a business while they are still in school. I have a lot more information to help student entrepreneurs…those posts will be coming out soon! Sign up below to get notified when I post a new article!
Here is an exclusive excerpt from my online course: Fans on Fire! Build Your Business With Online Reviews. Rather than keep it secret and open to my course attendees only, I thought I would share it with you! So here are some of my top tips and links for leveraging your businesses online reviews:
Facebook: Make sure your business page is listed as a local business or use an app that allows reviews. Admins currently have the ability to respond to reviews. You also have the ability to remove the review or rating system as well. – Adding ratings and reviews to your business page https://www.facebook.com/help/589747184405742
Twitter: Start a hashtag like #yourbusinessnamereviews so you can collect as many positive reviews that are easily searchable. Favorite those tweets as well. Research shows that positive tweets from customers lead to more business.
Yelp – Yelp may be the most challenging of review sites to master. They have this super secret formula for what reviews they will make public or not. For example, in my DJ company, we had 3 public reviews being shown and 10 hidden ones. All of them were legitimate reviews of course, but the Yelp filter took them out. But keep working at it. Yelp shows up very high in Google so you want as many Yelp reviews that you can get. For example, in the DJ market, our Yelp listing made it to the bottom of page 1 in Google. Before we started with Yelp, the Yelp listing in Google didn’t even show up in that local DJ search.
How do you get those filtered or hidden reviews to show up? The number 1 way is to get your customer more involved in other Yelp reviews. Respond to the review, friend the customer on Yelp, like the review and send them a message through Yelp asking them to review other businesses. Yelp is suspicious of reviewers that sign up, leave one review and never return to the site. Those reviews will likely be hidden. Hidden reviews can come back to life, show up publicly and then disappear again! Yelp even has a policy against asking the customer directly for reviews!….the only review site that I know of that has that policy! That’s a “policy” that I say you need to bend…keep asking your happy customers to review you on Yelp! Here is an article with more tips on filtered reviews in Google and on Yelp: http://www.localvisibilitysystem.com/2013/06/27/the-afterlives-of-filtered-google-plus-and-yelp-reviews/ In one study of Yelp by the Harvard Business School an increase of just one star for a restaurant lead to a 5 to 9% increase in revenue. http://hbswk.hbs.edu/item/6833.html